"Luxury should not only be felt — it should be thoughtful."
Products That Last
We believe in creating heirlooms, not trends. Each piece is crafted with the highest quality materials to stand the test of time. Our gold plated jewelry features 3 microns of 18k gold plating over recycled 925 sterling silver — 6x thicker than the industry average — offering lasting beauty and durability.
Recycled Precious Metals
We use 100% recycled silver and gold. This not only minimizes environmental impact but also honors the materials we work with, breathing new life into precious resources.
Natural & Ethically Sourced Gemstones
We choose natural diamonds, rubies, emeralds, sapphires, and other precious/semi-precious stones — all responsibly sourced. Each gem reflects not just beauty, but integrity.
Small-Batch Production
We produce in limited quantities, intentionally. Small-batch manufacturing helps us minimize waste, adapt thoughtfully to our community’s preferences, and ensure every piece gets the attention it deserves.
Conscious Packaging
Our packaging boxes are crafted from FSC-certified recycled paper. Designed to be both beautiful and sustainable, it protects your jewelry while being kind to the planet.
Ethical Production
Our artisans in Jaipur work under fair and ethical conditions that prioritize their well-being. We believe true luxury honors not just the product, but the people behind it.
Always Evolving
As a young brand, we try to be as conscious as possible, for the planet and for people. And this is just the beginning. We’re committed to learning, evolving, and improving every step of the way.
Because true luxury is thoughtful, intentional — and deeply responsible.
